Email Marketing Part 1

Creating a great auto responder message series is the key to making serious money on the internet. Studies have proven that most consumers buy only after repeated exposure to a product.

Having an auto responder system is the hassle-free, automated way to put your product in front of interested buyers enough times to move them from consideration to purchase.

An approximate breakdown of the percentage of people who buy according to product exposure is:
·16 percent after one or two messages
·34 percent after three or four messages
·34 percent after five or six messages
·16 percent after seven or more messages (and the passage of a considerable amount of time for deliberation)

This means the largest percent of your target market will buy after receiving three to six messages about your product. To build an effective auto responder campaign, you should prepare eight to ten messages to load into your program. Each message should build on the previous one, and make your product more enticing to buyers.

Once you have your auto responder messages set up, you will need to determine the timing. You can send one a day, three at one-day intervals with weekly follow-ups; one a week (this is recommended for paid auto responder e-courses), or any interval you would like.

Tomorrow we will give you concrete tips on creating auto responder messages that sell your product for you. You’ll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the spam folder unread.