Email Marketing Part 3

Making your message irresistible

With the inundation of available products and information on the market today, you will have approximately three seconds—yes, three seconds—to hook a buyer’s interest and keep him or her reading. Fortunately, there are ways to breach this barrier and keep the consumer riveted to your message.

Passion. Remember when you were choosing the topic for your product? Personal interest was a key element in that decision-making product. Now that you have a topic you believe in, let that passion show in your auto responder messages. Mention those aspects of your product you find particularly fascinating and give them your personal endorsement.

Write casual. Make your message read the way a conversation in a restaurant would sound. Big words might impress some people, but most of them just want to know what you have to say—and they aren’t going to rush to the dictionary in the middle of reading your message to find out what you’re talking about.

Use short sentences and keep it straightforward and direct. Don’t be afraid to use contractions instead of the more proper two word phrases. Do, however, make sure your spelling and grammar is correct. You want to seem friendly, not sloppy.

Be personal. You are writing a message that will be read by thousands of people, one at a time. Each person who opens your message is an individual, and will be far more at ease if you address them as a person rather than a piece of the collective public.

Use the word “you” as often as possible, and limit the use of “I.” You don’t want to tell them why you’re so great. You want them to know how purchasing your product will benefit them, and why they should part with their hard-earned money to hear what you have to say.

Eliminate extra words. As previously mentioned, keep your message simple and clear. If you have an “effective web site marketing technique,” don’t say it’s a “wonderfully amazing, mind-blowing web site marketing extravaganza method.” No one wants to try and cut through all the fluff and hype to try and decode your message. It’s also annoying.

Use decisive language. Try to use action verbs whenever possible—this means replacing as many instances of “are,” “is,” “was,” and “were” in your message with stronger wording. For example: instead of writing “If your web site has been languishing with low sales, this program might be able to help your business grow,” say: “Your web site sales will increase dramatically with this program."

Write your messages with the confidence that your product is worth paying for, and your subscribers will be more comfortable buying.

Give reasons and incentives. Don’t be afraid to repeat the benefits of your product throughout your message. Just as repetitive contact is effective in converting prospects to buyers, repetitive reminders of benefits—without bludgeoning people over the head with them—can reinforce everything they stand to gain from a purchase.

Also, reveal some of the information in your product within your marketing message without giving everything away, and then state that even more exciting information can be found when you purchase a product.

Testimonials. Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your auto responder messages; longer testimonials are excellent for posting on your web site.

Email Marketing Part 2

So how, exactly, do you go about composing an auto responder message? Here’s a breakdown of what your messages should contain. NOTE: These guidelines are just that: guidelines. There is no concrete method and you may feel free to use your own creativity. This will simply give you a framework to build your messages on.

·Subject line. The subject line is the first thing people will see when they receive your message. Therefore, it must be compelling enough to keep them from deleting the message unread. Which of the following e-mail subjects would you be more likely to click on: “Make a MILLION DOLLARS Practically Overnight!” or “Here is your free Report #1 on boosting your web site profits through the roof”? You may have jumped at the first one, but think about it: to most internet users, the first is obviously spam and would be deleted without a second thought.

The second subject line implies that not only have you requested the information (and everyone receiving your auto responder messages will have requested the information;), but you are receiving something of value for nothing. Be understated, but as specific as possible with your subject line to ensure your message is opened.

Compelling opening sentence. Let’s say you clicked on the second subject line in the preceding example. You now have the message open, and the first line is this: “Buckets of money will pour on you. Buy My program Now, for only $495. It’s easey!”

Will you read further? Chances are, you’re already looking for the delete button. This opening is long on hype and short on promise—not to mention riddled with spelling and grammar mistakes. But what if the first sentence reads: “You are about to learn the secrets successful web marketers use to make a killing on the internet.” Will you continue? Probably. There is no outright pressure to buy anything; you are being given something for free that will benefit you. So far, it costs nothing but a few minutes of your time.

Disclaimer. This should not be lengthy. Immediately following your compelling opening sentence, remind people they are receiving your message because they asked to be on your list. It will keep them from clicking the “spam” button if they decide they aren’t interested in your product, and keep your auto responder and web site off internet blacklists.

Introductory paragraph. Explain in a concise paragraph exactly what your product will do for the buyer. Avoid using ALL CAPS or excessive punctuation!!! This looks amateurish and will almost certainly get your message deleted.

Subheads and further information. Write compelling subheads, set on separate lines within your message, that describe certain benefits or sections of your program, then follow up with a short paragraph of explanation.

For example, using the fictional internet marketing program we began discussing, your first subhead might state: “Millions of people do business on the internet are you reaching them with your web site?” Tease the contents of your product, but do not give away too much information (otherwise, why would anyone want to buy?).


A call to action. After several subheads and short paragraphs of information, reveal your product. State what it is (an e-book, e-course or audio CD or download); where customers can get it (your web site, Amazon, e-Bay); and how much it costs. NOTE: To make your price impressive, state the retail value of your product (many affiliate and reseller programs have this in place already), and then reveal your price as a deep discount.

When setting your price, aim for the high side at first and be willing to lower it in later follow-up messages—this will give people an even stronger incentive to buy after message 3 or 4. For example, your call to action in your first message might read: “This amazing e-book revealing internet marketing secrets to jump start your web site’s sales is valued at $395. Through our program, you can order “Huge Web Site Profits” for just $49.95.”

Reminder of follow-up messages. Let your subscribers know the next time you will contact them, which will be the time interval you’ve set for your auto responder distribution—tomorrow, in a few days, next week. Be sure to include a teaser of what will be revealed in the next message.

Unsubscribe link. This is critical to a successful auto responder campaign. You must give subscribers the option to discontinue receiving messages from you, or you will be labeled as spam. Most auto responder services will provide you with an automatic unsubscribe list for all your auto responder series. All you have to do is make sure to include the link in your message.

Tomorrow we will talk about how to make your message irresistible.

Email Marketing Part 1

Creating a great auto responder message series is the key to making serious money on the internet. Studies have proven that most consumers buy only after repeated exposure to a product.

Having an auto responder system is the hassle-free, automated way to put your product in front of interested buyers enough times to move them from consideration to purchase.

An approximate breakdown of the percentage of people who buy according to product exposure is:
·16 percent after one or two messages
·34 percent after three or four messages
·34 percent after five or six messages
·16 percent after seven or more messages (and the passage of a considerable amount of time for deliberation)

This means the largest percent of your target market will buy after receiving three to six messages about your product. To build an effective auto responder campaign, you should prepare eight to ten messages to load into your program. Each message should build on the previous one, and make your product more enticing to buyers.

Once you have your auto responder messages set up, you will need to determine the timing. You can send one a day, three at one-day intervals with weekly follow-ups; one a week (this is recommended for paid auto responder e-courses), or any interval you would like.

Tomorrow we will give you concrete tips on creating auto responder messages that sell your product for you. You’ll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the spam folder unread.

How To Avoid The 3 Most Common Affiliate Mistakes

Mistake number 1: Choosing the wrong affiliate.

Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is “hot”. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.

Instead of jumping on the bandwagon, try top choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.

Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.

Mistake number 2: Joining too many affiliate programs.

Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.

True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would.

The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.

Mistake number 3: Not buying the product or using the service.

As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service.

It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages.

Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.

Many affiliate marketers make these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes.

Time is the key. Take the time to analyze your marketing strategy and check if you are in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

Article Marketing

Article Marketing is perfect for anyone who is selling their own product, affiliate products, or simply wants to get traffic to an opt-in page, an AdSense site, or a site full of affiliate links.The process is simple.

1.You write keyword optimized articles about your niche.
2.Submit the articles to popular article directory websites.
3.The search engines will 'pick them up.'
4.You make sales, get opt-in sign ups, or earn affiliate commissions.


Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading.You have to get the attention of the reader.Put words into images in the readers mind merge with your readers.

By having a firm grasp of their interests,desires,fears,hopes etc you'll be able to help them realize that the product you have or are promoting will solve their problem or help them achieve their desires.

Always remember, your readers do not care about you, they want valuable information and how that information will help them.
Your readers care about themselves. Appeal to that interest.